Speed is everything, and even if your website is mobile friendly and optimised for speed, it won’t be enough going forward. You need to take the next step, and the next step is Accellerated Mobile Pages (AMP).
What is AMP?
AMP is a Google project designed to deliver exactly what the project name implies. To deliver accelerated mobile pages. It does this be removing much of the bloat that most websites have for their desktop version. The result. A page that is typically a mere 10% of the normal desktop size. So you can imagine. A page that’s only 10% of the normal size must mean that it’s 10 times faster, and that is true also.
So imagine you have a desktop site that loads in 2 seconds. On a mobile it can take as much as 8 to 10 seconds to load. By adding AMP that mobile site will load in less than a second. But it gets better. Google also notice the speed improvement and will add a symbol beside your site signifying that it’s AMP compliant. They also cache the AMP pages so they open instantly on a mobile browser.
As you can imagine, by removing 90% of the pages HTML, CSS and scripts there will be some drawbacks. Many features will be abandoned and forms cannot be used, along with sliders, email forms and carousels. Pages will look a lot more simplistic in design and can be rather bland. Not all pages can be converted to AMP. Pages such as cart, checkout, contact forms and my account pages in e-commerce stores will need to maintain their original mobile design.
So after weighing up the pros and cons of the, is this something for you? In my experience, the benefits far outweigh the negatives as in general site visitors want and expect a fast loading website.
If you proceed with this order we will try our hardest to keep the design looking as much like the original mobile version as possible. Keep in mind that the limitations of the AMP project may inhibit the full design that is required, but you’ll be left with a blazing fast mobile site that’s functional.
We have two options when deploying AMP.
Option 1. All mobile visitors will be directed to the mobile version. This will add a redirect that may add a fraction of a second to the initial page load but the overall page load time will still be blazing fast.
Option 2: Only direct search traffic to AMP versions.